We’ve all heard it said a million times that SEO (Search Engine Optimisation) is a vital tool in digital marketing. What is it exactly?
To put it simply, SEO is the activity or strategy that attempts to improve search engine rankings. A sound SEO strategy will help to position your website properly so as to be found at the most critical points in the buying process or when people need your company.
It is the process of getting traffic to your website by optimising its technical configuration, content relevance – relevant keywords, phrases, product details – and link popularity so its pages are easily findable and more relevant towards user search queries. As a consequence, they are ranked better by search engines.
Types of SEO
For a well-rounded search strategy, you need to consider three types of SEO:
On-page SEO: which includes anything on your web pages – web copy, product copy, blogs. Here the crucial aspect is content optimisation; optimisation of keywords, content, headers, meta titles, meta descriptions, images, and more. Internal linking also helps Google to read your site better.
Technical SEO: relates to non-content elements of your website such as the backend structure and foundation which help to improve the site’s readability and provide a good user experience, enabling search engines to see that the site is high quality.
Off-page SEO: which includes anything that happens away from your website; mostly relates to backlinks.
More about off-page SEO
Most off-page SEO relates to high-quality backlinks, and it’s universally accepted that backlinks play an important role in increasing your website’s visibility.
Backlinks are also known as inbound links, incoming links or one-way links. They are links from one website to another. For Google and other search engines, backlinks are like votes for a specific page, signifying that the content is credible, valuable and useful. The more ‘votes’ or backlinks you have, the higher your site will rank in Google and other search engines.
However, it is crucial that you get them right because while the right backlinks can improve your Google rankings and grow your brand, the wrong ones can get your site penalised.
Factors that define high-quality backlinks
SEO specialists can build high-quality backlinks by concentrating on some basic factors:
Relevance: This applies both to the content on your website and the sites you build links with. All should be as close as possible to what you do as a product/service and therefore relevant to your target audience.
Link diversity: Getting high-quality links from a variety of domains shows Google that you are truly a high-quality site worth linking to. Make sure you’re expanding your reach as much as possible and getting links from lots of different types of sites as well with your content.
Placement: Link placements that appear unnatural or forced will be ignored by Google crawlers.
Authority & trustworthiness: If the website linking back to your website has a lot of relevant backlinks pointing to their website, they’ll have increased trust and authority in Google’s eyes.
Quality over quantity: While you should aim for a significant number of backlinks, you want links that are as high-quality as possible. Google works consistently towards prioritising quality above all else in their algorithm.
SEO with Interics IN-DIGITAL
Leverage the benefits of SEO for your business with Interics IN-DIGITAL, one of the best SEO agency in India. A preeminent lead generation services agency and digital marketing agency in India, Interics IN-DIGITAL has the creative and technical skills to deliver effective SEO strategy for lead generation; plan and execute content marketing strategy; build brand awareness through digital marketing.
Through a customised combination of optimised Website Design, Content Strategy, Digital Advertising, and more, Interics IN-DIGITAL tailors solutions for effective lead generation, powerful digital brand experience and measurable brand impact.
Interics IN-DIGITAL develops and executes effective SEO strategies to ensure search visibility, attract high-quality website traffic, increase organic discovery, improve credibility and trust.
From keyword research to find the best keywords and long-tail keywords, and analysing Google’s first page, to developing high-quality, keyword-optimised on-page and off-page SEO content that gets read, shared and attracts backlinks.
However, it must be noted that no SEO company can deliver instantaneous results. Implementing a thoughtful SEO strategy that includes content creation, on-page optimisation, technical SEO, backlink building – and mastering Google’s algorithm – takes dedicated effort and time. Interics IN-DIGITAL can help build and implement a long-term SEO strategy for your digital marketing – for excellent long-term returns.