A strong social media presence has become imperative for B2B brands to grow in the long term. Having a well-thought-out social media strategy can generate leads, increase enquiries, and create demand for your brand.
The sales process in B2B companies is a high-effort and high-reward activity. We all know that lead generation is critical to enabling sales. Without incoming qualified leads, your sales efforts will be wasted in trying to appeal to a broader audience that has no real interest in your offerings.
With consumer behaviour changing and conversations about your brand taking place in the virtual world on a 24×7 basis, brand reputation management is crucial for companies and brands. With the explosion of social media platforms, your brand reputation can be tarnished more easily and more rapidly than ever before. According to Wikipedia, “Reputation management refers