Digital marketing has had a significant impact on the way businesses reach and engage with their customers. Remember Billboards? We all clearly do, right? In fact, we might remember a lot of them aren’t we… The reason behind this is a strong marketing message which grabs our attention and stays in the back of our head.
Often wrongly used interchangeably, Search Engine Optimisation (SEO) and Search Engine Marketing (SEM) are two different marketing channels that businesses can use to reach their target audiences on search engines like Google and Bing.
With consumer behaviour changing and conversations about your brand taking place in the virtual world on a 24×7 basis, brand reputation management is crucial for companies and brands. With the explosion of social media platforms, your brand reputation can be tarnished more easily and more rapidly than ever before. According to Wikipedia, “Reputation management refers
