Digital marketing has had a significant impact on the way businesses reach and engage with their customers. Remember Billboards? We all clearly do, right? In fact, we might remember a lot of them aren’t we… The reason behind this is a strong marketing message which grabs our attention and stays in the back of our head.
In the age of digital transformation the business has been adversely impacted by digital and online marketing. Today, the term digital marketing is defined as the use of various digital channels/platforms to market your products or services in order to reach your target audience. Digital marketing is one of the most popular ways of marketing in the current scenario of advancing technology.
Often wrongly used interchangeably, Search Engine Optimisation (SEO) and Search Engine Marketing (SEM) are two different marketing channels that businesses can use to reach their target audiences on search engines like Google and Bing.
In B2B marketing, lead generation is a primary focus; the first step to making a sale. B2B lead generation the tactic of identifying potential customers and initiating their interest, ultimately leading them to making a purchase. B2B lead generation is a staggered process, usually broken into numerous stages, each requiring detailed planning, budget allocation and
