Digital marketing has had a significant impact on the way businesses reach and engage with their customers. Remember Billboards? We all clearly do, right? In fact, we might remember a lot of them aren’t we… The reason behind this is a strong marketing message which grabs our attention and stays in the back of our head.
Traditional marketing is becoming lesseffective by the day and as a forward-thinking marketer, you should consider that the impact of digital marketing on customers is far greater. Though it appears sublime at first glance,online marketing creates an impactful impression on the minds of potential customers who can then be converted to make buying decisions.
Where do people go nowadays when they need an answer or an idea? Or when they are looking for a product or service? They go online! Particularly to search engines like Google, Bing et al. In fact, 95% of users don’t go beyond the first page of search engine results. So, how do we rank
Digital marketing and digital branding are all about providing consumers with relevant, authentic and consistent digital experiences. Digital brand experience refers to the sum of what consumers see, think, hear and feel about a brand at all online touch points. These include website, blog, social media channels, apps, and all the other options that emerge
In B2B marketing, lead generation is a primary focus; the first step to making a sale. B2B lead generation the tactic of identifying potential customers and initiating their interest, ultimately leading them to making a purchase. B2B lead generation is a staggered process, usually broken into numerous stages, each requiring detailed planning, budget allocation and
Research has shown that with the digital revolution, B2B customers are increasingly engaging with companies through search, online communities, and web-based content. Clients are more likely to do a Google Search to find solutions to their pain points rather than wait to be found. So while digital marketing is imperative for B2B companies, it is
