In the age of digital transformation the business has been adversely impacted by digital and online marketing. Today, the term digital marketing is defined as the use of various digital channels/platforms to market your products or services in order to reach your target audience. Digital marketing is one of the most popular ways of marketing in the current scenario of advancing technology.
Business has been challenging in today’s fast paced world where competition keeps increasing and you constantly require aggressive marketing strategies to keep your business running happily.
Traditional marketing is becoming lesseffective by the day and as a forward-thinking marketer, you should consider that the impact of digital marketing on customers is far greater. Though it appears sublime at first glance,online marketing creates an impactful impression on the minds of potential customers who can then be converted to make buying decisions.
Often wrongly used interchangeably, Search Engine Optimisation (SEO) and Search Engine Marketing (SEM) are two different marketing channels that businesses can use to reach their target audiences on search engines like Google and Bing.
