Social media has become an integral part of any B2C digital marketing strategy. As we head into 2023, it’s important to keep an eye on the latest social media trends that can help businesses improve their digital brand experience, increase brand awareness through digital marketing, and manage brand reputation.
In today’s digital world, a company’s digital presence is crucial for its growth. Choosing the right digital marketing agency is just as important as selecting your sales VP. A digital marketing agency is responsible for a range of activities such as social media management, online reputation management, website development, search engine optimization, email campaigns, SMS campaigns, radio ads, TV ads, and mobile marketing. Thus, selecting an agency that can provide all these services under one roof is beneficial.
As a digital marketing agency, we at Interics Designs understand the importance of measuring the success of digital marketing campaigns. With the ever-evolving landscape of digital marketing, it can be challenging to know where to focus your efforts and what metrics to track.
One name that has become synonymous with hip-hop fashion is Urban Monkey. A 2014 brand that has become highly popular in the Genz & Millennials because of its unique street style designs with precise quality. Yash Gaganwal, founder of Urban Monkey introduced this brand to provide much-needed products for the skateboarders, athletes & underground artists in India.
According to the findings of several studies, the number of devices in the Internet of Things (IoT) was doubled between 2014 and 2020. The advent of digital technology has blurred the boundaries between online and offline life. The shift to mobile devices has transformed how we interact with the world around us – from wearable devices that track your fitness all day, to the ability to watch your favourite show while commuting, to remote access to electrical devices at home – all of these are now a part of our daily lives.
You might wonder, what’s the big deal about ‘the customer journey’? Isn’t it a simple process? Companies offer a product or service, customers buy it. In fact, it’s a lot more complex than that.
Also, keep in mind that consumer trends keep changing. In the last two years of the global pandemic with its intermittent lockdowns, many people reduced their impulse purchases and took to online shopping. Now as the world opens up again, many people say they prefer to shop in-store while others prefer online shopping.
We’ve all heard it said a million times that SEO (Search Engine Optimisation) is a vital tool in digital marketing. What is it exactly? To put it simply, SEO is the activity or strategy that attempts to improve search engine rankings. A sound SEO strategy will help to position your website properly so as to
We all know that content is king in digital marketing. But it’s of little use if your audience cannot find and consume it. Your content must be SEO-optimised to rank high in searches, and it must retain its relevance and value for the long term. Role of content in SEO Simply put, SEO begins and
With consumer behaviour changing and conversations about your brand taking place in the virtual world on a 24×7 basis, brand reputation management is crucial for companies and brands. With the explosion of social media platforms, your brand reputation can be tarnished more easily and more rapidly than ever before. According to Wikipedia, “Reputation management refers
