One name that has become synonymous with hip-hop fashion is Urban Monkey. A 2014 brand that has become highly popular in the Genz & Millennials because of its unique street style designs with precise quality. Yash Gaganwal, founder of Urban Monkey introduced this brand to provide much-needed products for the skateboarders, athletes & underground artists in India.
For a small business, social media is one of the most effective marketing tools at its disposal. However, we must keep in mind that not all social media channels are created the same. Each platform comes with its own audience with its own quirks when interacting with content.
Businesses need to have awareness of these nuances when they choose to invest in social media marketing on a particular platform since that may impact the results of their marketing efforts.
You might wonder, what’s the big deal about ‘the customer journey’? Isn’t it a simple process? Companies offer a product or service, customers buy it. In fact, it’s a lot more complex than that.
Also, keep in mind that consumer trends keep changing. In the last two years of the global pandemic with its intermittent lockdowns, many people reduced their impulse purchases and took to online shopping. Now as the world opens up again, many people say they prefer to shop in-store while others prefer online shopping.
Digital marketing and digital branding are all about providing consumers with relevant, authentic and consistent digital experiences. Digital brand experience refers to the sum of what consumers see, think, hear and feel about a brand at all online touch points. These include website, blog, social media channels, apps, and all the other options that emerge
