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Optimise the Customer Journey in Digital Marketing

You might wonder, what’s the big deal about ‘the customer journey’? Isn’t it a simple process? Companies offer a product or service, customers buy it. In fact, it’s a lot more complex than that.
Also, keep in mind that consumer trends keep changing. In the last two years of the global pandemic with its intermittent lockdowns, many people reduced their impulse purchases and took to online shopping. Now as the world opens up again, many people say they prefer to shop in-store while others prefer online shopping.

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How to Infuse Digital Brand Experience in UX Design

Digital marketing and digital branding are all about providing consumers with relevant, authentic and consistent digital experiences. Digital brand experience refers to the sum of what consumers see, think, hear and feel about a brand at all online touch points. These include website, blog, social media channels, apps, and all the other options that emerge

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