Business has been challenging in today’s fast paced world where competition keeps increasing and you constantly require aggressive marketing strategies to keep your business running happily.

Business has been challenging in today’s fast paced world where competition keeps increasing and you constantly require aggressive marketing strategies to keep your business running happily.
Often wrongly used interchangeably, Search Engine Optimisation (SEO) and Search Engine Marketing (SEM) are two different marketing channels that businesses can use to reach their target audiences on search engines like Google and Bing.