Tag Archives: content strategy
Factors That Affect Search Engine Rankings
Where do people go nowadays when they need an answer or an idea? Or when they are looking for a product or service? They go online! Particularly to search engines like Google, Bing et al. In fact, 95% of users don’t go beyond the first page of search engine results. So, how do we rank
How can B2B Brands Drive Customer Engagement on Social Media?
A strong social media presence has become imperative for B2B brands to grow in the long term. Having a well-thought-out social media strategy can generate leads, increase enquiries, and create demand for your brand.
Quality Lead Generation for B2B Companies
The sales process in B2B companies is a high-effort and high-reward activity. We all know that lead generation is critical to enabling sales. Without incoming qualified leads, your sales efforts will be wasted in trying to appeal to a broader audience that has no real interest in your offerings.
How the Internet of Things is Disrupting Digital Marketing
According to the findings of several studies, the number of devices in the Internet of Things (IoT) was doubled between 2014 and 2020. The advent of digital technology has blurred the boundaries between online and offline life. The shift to mobile devices has transformed how we interact with the world around us – from wearable devices that track your fitness all day, to the ability to watch your favourite show while commuting, to remote access to electrical devices at home – all of these are now a part of our daily lives.
Optimise the Customer Journey in Digital Marketing
You might wonder, what’s the big deal about ‘the customer journey’? Isn’t it a simple process? Companies offer a product or service, customers buy it. In fact, it’s a lot more complex than that.
Also, keep in mind that consumer trends keep changing. In the last two years of the global pandemic with its intermittent lockdowns, many people reduced their impulse purchases and took to online shopping. Now as the world opens up again, many people say they prefer to shop in-store while others prefer online shopping.
The Benefits of SEO Backlinks with Interics In-Digital
We’ve all heard it said a million times that SEO (Search Engine Optimisation) is a vital tool in digital marketing. What is it exactly? To put it simply, SEO is the activity or strategy that attempts to improve search engine rankings. A sound SEO strategy will help to position your website properly so as to
Brand Storytelling: Effective Content Marketing Power Tool
Every business wants to connect with its customers and convince them to stay loyal. But how do you do it? In today’s overly-automated, digitally-driven world, the human touch is getting scarce and is therefore, coveted. Businesses need to find a face that differentiates them from the crowd; they need to connect with audiences emotionally and
Building B2B Brands and Business with Content Strategy
Research has shown that with the digital revolution, B2B customers are increasingly engaging with companies through search, online communities, and web-based content. Clients are more likely to do a Google Search to find solutions to their pain points rather than wait to be found. So while digital marketing is imperative for B2B companies, it is