Advertising online has been the de-facto avenue for businesses to reach a broader audience for several years now. The digital advertising arena has become so vast that research predicts the total digital advertising spend across the world will surpass $220 billion by 2022. It turns out that not all ad formats are created equal -
Where do people go nowadays when they need an answer or an idea? Or when they are looking for a product or service? They go online! Particularly to search engines like Google, Bing et al. In fact, 95% of users don’t go beyond the first page of search engine results. So, how do we rank
A strong social media presence has become imperative for B2B brands to grow in the long term. Having a well-thought-out social media strategy can generate leads, increase enquiries, and create demand for your brand.
The sales process in B2B companies is a high-effort and high-reward activity. We all know that lead generation is critical to enabling sales. Without incoming qualified leads, your sales efforts will be wasted in trying to appeal to a broader audience that has no real interest in your offerings.
According to the findings of several studies, the number of devices in the Internet of Things (IoT) was doubled between 2014 and 2020. The advent of digital technology has blurred the boundaries between online and offline life. The shift to mobile devices has transformed how we interact with the world around us – from wearable devices that track your fitness all day, to the ability to watch your favourite show while commuting, to remote access to electrical devices at home – all of these are now a part of our daily lives.
You might wonder, what’s the big deal about ‘the customer journey’? Isn’t it a simple process? Companies offer a product or service, customers buy it. In fact, it’s a lot more complex than that.
Also, keep in mind that consumer trends keep changing. In the last two years of the global pandemic with its intermittent lockdowns, many people reduced their impulse purchases and took to online shopping. Now as the world opens up again, many people say they prefer to shop in-store while others prefer online shopping.
We’ve all heard it said a million times that SEO (Search Engine Optimisation) is a vital tool in digital marketing. What is it exactly? To put it simply, SEO is the activity or strategy that attempts to improve search engine rankings. A sound SEO strategy will help to position your website properly so as to
Every business wants to connect with its customers and convince them to stay loyal. But how do you do it? In today’s overly-automated, digitally-driven world, the human touch is getting scarce and is therefore, coveted. Businesses need to find a face that differentiates them from the crowd; they need to connect with audiences emotionally and
Research has shown that with the digital revolution, B2B customers are increasingly engaging with companies through search, online communities, and web-based content. Clients are more likely to do a Google Search to find solutions to their pain points rather than wait to be found. So while digital marketing is imperative for B2B companies, it is