One name that has become synonymous with hip-hop fashion is Urban Monkey. A 2014 brand that has become highly popular in the Genz & Millennials because of its unique street style designs with precise quality. Yash Gaganwal, founder of Urban Monkey introduced this brand to provide much-needed products for the skateboarders, athletes & underground artists in India.
In the age of digital transformation the business has been adversely impacted by digital and online marketing. Today, the term digital marketing is defined as the use of various digital channels/platforms to market your products or services in order to reach your target audience. Digital marketing is one of the most popular ways of marketing in the current scenario of advancing technology.
Business has been challenging in today’s fast paced world where competition keeps increasing and you constantly require aggressive marketing strategies to keep your business running happily.
Traditional marketing is becoming lesseffective by the day and as a forward-thinking marketer, you should consider that the impact of digital marketing on customers is far greater. Though it appears sublime at first glance,online marketing creates an impactful impression on the minds of potential customers who can then be converted to make buying decisions.
We are living in an era of digitalization, where nearly everything has been digitized; thereby pushing almost all brands and companies to create a place for themselves in the digital world – one way or another. However, the reality of rapidly developing technology and the relentless growth in the number of competitors has reaffirmed that just “being present” on the internet is not enough.
