Advertising online has been the de-facto avenue for businesses to reach a broader audience for several years now. The digital advertising arena has become so vast that research predicts the total digital advertising spend across the world will surpass $220 billion by 2022. It turns out that not all ad formats are created equal -
We are living in an era of digitalization, where nearly everything has been digitized; thereby pushing almost all brands and companies to create a place for themselves in the digital world – one way or another. However, the reality of rapidly developing technology and the relentless growth in the number of competitors has reaffirmed that just “being present” on the internet is not enough.
With consumer behaviour changing and conversations about your brand taking place in the virtual world on a 24×7 basis, brand reputation management is crucial for companies and brands. With the explosion of social media platforms, your brand reputation can be tarnished more easily and more rapidly than ever before. According to Wikipedia, “Reputation management refers