Digital Brand Building Experince for Wohr Parking System by Interics Indigital

The client:
Wohr Parking Systems Pvt. Ltd., (WPS) is a Joint Venture of WÖHR Autoparksysteme GmbH, Germany, one of the leading manufacturers of car parking systems worldwide, and Vyas Group– A Diversified Company in Engineering, Software, Hospitality, Constructions.

The brief:
WPS wanted to strengthen their digital presence and generate leads for more business.

The solution:
Research and analysis of Wohr’s products, market, competition, etc. showed that Wohr’s online presence was weak. From a digital branding point of view, Interics decided to create a distinctive digital brand experience that would set Wohr apart from the competition. Interics developed a unique digital brand positioning to launch Wohr across digital platforms.

Building on #SpaceMultiplier, our positioning for Wohr, we designed a stylish new website that is user-friendly, responsive, and optimised for SEO. For online Image Building and Brand Awareness, IN-DIGITAL designs and executes a content strategy with regular article and blog submissions, link building with content marketing besides online activities for Social Media Marketing, building a strong presence on Linkedin and Facebook. Through targeted online engagement with different stakeholders, Interics IN-DIGITAL  has been effective in Lead Generation with the number of sales enquiries and website visitors growing steadily.