Wohr Parking Systems Pvt. Ltd., (WPS) is a Joint Venture of WÖHR Autoparksysteme GmbH, Germany, one of the leading manufacturers of car parking systems worldwide, and Vyas Group– A Diversified Company in Engineering, Software, Hospitality, Constructions.
WPS wanted to strengthen their digital presence and generate leads for more business.
Research and analysis of Wohr’s products, market, competition, etc. showed that Wohr’s online presence was weak. From a digital branding point of view, Interics decided to create a distinctive digital brand experience that would set Wohr apart from the competition. Interics developed a unique digital brand positioning to launch Wohr across digital platforms.
Building on #SpaceMultiplier, our positioning for Wohr, we designed a stylish new website that is user-friendly, responsive, and optimised for SEO. For online Image Building and Brand Awareness, IN-DIGITAL designs and executes a content strategy with regular article and blog submissions, link building with content marketing besides online activities for Social Media Marketing, building a strong presence on Linkedin and Facebook. Through targeted online engagement with different stakeholders, Interics IN-DIGITAL has been effective in Lead Generation with the number of sales enquiries and website visitors growing steadily.