A designer label, Praan:t celebrates, preserves and promotes the remarkable aesthetics and craftsmanship of regional textile artisans across India.
To create and launch the Praan:t brand, both online and offline, and build a distinctive identity in the marketplace.
Across all digital communication, Interics Digital’s design theme was to reflect and promote the core concept behind Praan:t. True to its name, the store’s collection represents the cultural and textile traditions of different regions of India, and their evolution into contemporary designer wear. We promoted the blend of contemporary and traditional, Indian and western in female clothing, reflecting the great diversity and variety of weaves, colours, graphics, embellishments, embroidery and fabrics in the clothing. At every level of communication, from social media to emailers and website design, this unique melange was dramatically displayed.
Interics created and hosted a responsive website with a look and feel that accurately align with the Praan:t brand and appeals to their target audiences. Social media presence was also created, and Interics designed and uploaded regular Facebook posts to promote Praan:t’s designs, promotions, exhibitions, etc. – and connect with the customer in a creative and informative way. Content creation, article & blog submissions, and link building with content marketing contributed to effective SEO.