A pioneer and leader in packaging machine manufacturer, Nichrome is now taking its business to the next level with a wider spectrum of offerings in the packaging domain and planned entry into new markets around the globe.
As an integral part of the brand uplift of Nichrome, IN-DIGITAL needed to reflect the new brand identity, brand architecture and positioning online too. Nichrome needed a comprehensive digital strategy with execution across digital platforms.
Based on market research and SWOT analysis, we developed a clearly defined brand architecture for digital experience that was reflected in our website design.
IN-DIGITAL designed, developed and hosted a content-rich website with easy navigation and multi-level functionality. Creation of content architecture was the foundation of the website where we divided the information into crisp offerings. We further expanded the sections, providing exhaustive lists and information, thereby reflecting Nichrome’s wide gamut of expertise and offerings. The objective was to simplify the search process for the visitor by providing multiple ways of finding the solution required, thereby creating a positive brand experience.
As part of ongoing Brand Building and Lead Generation, both in India and abroad, Interics IN-DIGITAL continuously studies and researches Nichrome’s offerings and the industries served. With deeper understanding of industry verticals and their challenges; backed by study of Nichrome’s different offerings and their unique relevance for specific applications, we design and execute an industry- and application-focussed Content Marketing strategy. Online promotions and Social Media Marketing (SMM) for frequent audience engagement; continuous Search Engine Optimisation (SEO) and Search Engine Marketing (SEM), blog submissions and targeted email campaigns… with relevance and consistency, we promote Nichrome’s products & services, build top-of-mind recall for business impact.
9 Industry Verticals
8 Digital Platforms