Digital Marketing Strategy For New Product Launch

Messung Group

Website Design & Management, Social Media Marketing, Search Engine Optimisation, Content Marketing, Email Marketing, Inbound Marketing

The Client:
Messung is a pioneer in factory automation, recently diversified into various businesses with its own indigenous design and manufacturing besides Master Distributorship of different reputed brands from around the world.

The Brief:
The new, diversified Messung Group needed a comprehensive digital strategy with execution across digital platforms.

The Solution:
To better understand the different businesses of the Messung Group, Interics IN-DIGITAL conducted market research and SWOT analyses before proposing a comprehensive digital strategy for brand building, lead generation and business impact.

For five business units and the Group, we designed, developed and hosted five exhaustive, responsive websites with easy navigation and functionality. The design and content of each site is developed and optimised to create a brand experience that is uniquely Messung’s, communicating Messung’s rich legacy with its new diversified avatar and specific expertise in each of the businesses.

This was complemented by SEO optimisation, social media pages creation & optimisation, setting up email templates & strategy, and content marketing strategy.

In the first phase of brand awareness, we succeeded in delivering an improved Digital Brand Experience and Directory lists optimisation. Social posts for product & brand awareness, company news, blog promotions, etc. helped build digital presence.

An omnichannel digital campaign further promotes lead generation for Messung corporate and its four businesses. Tailored to specific businesses and their customers, Interics Digital uses organic and inorganic advertising,LinkedIn engagement strategies, and drip email campaigns for lead nurturing. Also Social Media Marketing (SMM) and Search Engine Marketing (SEM) with blog submissions and newsletter postings to drive traffic, promote regular engagement and help in on-page optimisation – for effective and measurable business impact.

Result in 90 days

  • 60%

    increase in
    website traffic

  • 40%

    increase in
    LinkedIn followers

  • 120%

    increase in LinkedIn
    organic post impression

Social Media Marketing
Inbound Marketing

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