For a small business, social media is one of the most effective marketing tools at its disposal. However, we must keep in mind that not all social media channels are created the same. Each platform comes with its own audience with its own quirks when interacting with content.
Businesses need to have awareness of these nuances when they choose to invest in social media marketing on a particular platform since that may impact the results of their marketing efforts.
Some facets that businesses should consider when choosing the best social media platforms for their online marketing are:
- Consider the Nature of Your Business
A lot of factors depend on whether your company is business-to-business (B2B) or business-to-consumer (B2C). Facebook and Instagram are ideal platforms to help gain visibility, visually engage and interact with customers for B2C companies. When it comes to B2B companies, LinkedIn helps to connect with current and potential clients and build personal connections. All businesses should also use YouTube to interact and share content as it is search engine friendly and increases the authenticity of your brand.
- Focus on Your Target Audience
Small companies cannot take the risk of failing often which is why they need great ROIs from their advertising budget. In place of chasing the latest social media property, they ought to spend time truly understanding their audience and where they can be found. Some audiences are best served by Google Ads while others are best suited to Facebook and Instagram.
- Consider Customer Demographics
You should start by doing a bit of research on your customer demographics – are they older, younger, male or female? Once you have dived into demographics, you will be capable of narrowing down your platform to find the ideal one to pursue. Regardless of the path you choose, you need to put in some time and effort. It’s best to not be stretched too thin by attempting to manage multiple platforms at once.
- Go to Where Your Ideal Customer Is
Choosing a social media platform is less about your business and more about where your target customer spends their time. For eg: B2B businesses should focus their efforts on LinkedIn, while e-commerce businesses should focus on Instagram. Your aim should be to be more visible, so once you’ve figured out where your customers spend their time, you should try to be consistent and master your chosen social media platform to create value.
- Find Brand Advocates
The marketing team should focus their efforts on empowering brand advocates – directly and via social media – instead of focusing on a certain publishing outlet or social media. If you invest your efforts in this task in place of just blindly promoting your brand on social media, you’ll get to see where these brand advocates get the best response, allowing you to streamline your marketing activities as the brand grows.
- Research Your Competitors
It is absolutely crucial to carry out research on your top competitors. This includes checking all their social media pages to see what content they are posting, how often they are doing so, and how much engagement they create. Once you gain an understanding of which social media platform yields the best results, stick to that one. You will need to set goals and related KPIs before you start working on the platform.
- Focus on Your Website
Your company’s website is the backbone of your digital footprint and communications. Website details are shared in emails, business cards and search engines. Your website should look attractive, have great content and be aesthetically and functionally pleasing. Over time, you can add blogs and connect social media platforms to the website.
- Match the Platform to the Audience
Many businesses make the common mistake of pushing content to every available platform and stretching themselves too thin. Just having an Instagram account will not make you successful on the platform. You need to determine the right audience after reviewing your company’s goals then carry out research on the social media platforms’ demographics to select the platforms where your content will have the biggest impact.
- Have a Consistent Strategy Across all
For many businesses, maximizing reach for a minimal amount of effort is key. Thus, creating a consistent social content strategy that is maintainable and pushing that content to all main platforms is more important than focusing on a specific social media site. You can make use of various free scheduling tools available that make it simple to schedule posts to be pushed out to multiple platforms.
- Understand and Align with Your Social Goals
Deciding on a platform to focus on is contingent on understanding your goals for social media communication. For eg, brands from the travel and hospitality industries may pick Instagram as the platform to showcase their offerings and properties in a convincing way. Aligning platform features with business goals is the key to success.
How Interics INDigital can assist
Interics INDigital – a full service digital marketing agency in India – uses the most sought after and effective digital marketing techniques utilized by marketers today in order to increase leads and generate income. INDigital is a well-known digital branding agency and lead generation agency that is famous for developing leading-edge content strategy for digital marketing and creating enthralling and holistic digital brand experiences.
Interics INDigital takes advantage of predictive marketing tools and strategies like Account Based Marketing (ABM) in order to have a more targeted approach to lead generation by closing in on your ideal customer profile.
INDigital – through research and close collaboration with businesses – helps to choose the right social media platforms for their digital marketing efforts. INDigital works to create consistent customer experiences on several platforms that align digital marketing strategies with high-quality digital content that customers expect from the best-in-class organizations.
Interics INDigital – a reputed SMO Agency India – creates customised content for social media, display ads, landing pages, optimised websites, email campaigns, webinars, blog posts, videos, and the whole gamut of marketing collaterals such as company profiles, case studies, product catalogues, product videos etc in order to build brand awareness through digital marketing.
As a major digital marketing agency in India, Interics INDigital also works to identify Key Performance Indicators for every social media platform so it can evaluate and adjust to progressing needs. Their team consists of a number of strategists, digital marketing specialists, designers and content writers who are experienced and highly creative; and works to ensure the best results and profitable outcomes.
Visit www.intericsdesigns.com for further information.