Factors That Affect Search Engine Rankings

Search Engine Marketing

Where do people go nowadays when they need an answer or an idea? Or when they are looking for a product or service? They go online! Particularly to search engines like Google, Bing et al. In fact, 95% of users don’t go beyond the first page of search engine results. So, how do we rank on the first page? With Search Engine Optimisation (SEO) carried out by an online marketing agency.

Search Engine Optimisation is a perpetually evolving field. More than 3.5 billion Google searches are made each and every day. Over 40% of advertising revenue is dedicated to search engine marketing. Website owners face immense pressure to rank well on search engines, and SEO experts have to navigate through a lot of factors that affect website ranking, every day. This is why Search Engine Optimisation has grown into an $80 Billion industry.

Consistent investment in SEO is a must to get tangible results. Taking shortcuts in terms time or efforts cannot bring sustained productive results.

What are the ranking factors?

SEO is the practice of optimizing your website to make it rank as high as possible on the organic search engine results pages (SERPs). The term ‘organic’ is used to refer to unpaid search results. This is in contrast to pay-per-click advertising (PPC) which is the approach that focuses on paid traffic generation.

Organic rankings on Google’s SERP are decided by its algorithm that takes various characteristics and SEO metrics into account – which are your ranking factors.

Types of ranking factors:

Most marketers talk in terms of on-page and off-page ranking factors, but there are in fact 3 types:

  • Off-page ranking factors: These metrics are measured by Google and mainly deal with backlinks.
  • On-page ranking factors: These are primarily related to the keywords and information on your pages.
  • Technical factors: These are website metrics that have to do with the site’s overall technical performance.

Technical ranking factors:

Search Engines operate by crawling and indexing the information present on your website. There are a number of core technical factors that need to be optimized. Here are a few technical factors that affect search engine rankings:

  1. Page Speed: If your page loading speeds are too slow, your bounce rate will increase and your ranking will decrease.

  2. Mobile Compatibility: Google makes use of mobile-first indexing when crawling websites. This means that it mainly uses the mobile version of your website when evaluating a web page. Even if your site’s desktop version is flawless, your search engine ranking could be adversely affected if the site isn’t optimized for mobile.

  3. Core Web Vitals: Google introduced ‘Core Web Vitals’ as a part of the search engine page experience update. Core Web Vitals analyse the website visitor’s experience on your page.

  4. Internal Links: These are any hyperlinks that point to an internal page within your website. Search engine crawlers use internal links to help analyze and effectively index the different content on your website.

On-page ranking factors:

  • Relevancy: The relevance of your content to a search engine query is the most significant ranking factor. The words and phrases that comprise the search query are called keywords.

  • Title and Header Tags: It’s important to implement your desired keywords into sections on your pages, like the title and header tags. Search engines make use of these tags to understand the page’s content.

  • Meta Description: This is a short description of your page embedded in the HTML code. It is displayed along with search results and hence should describe the page content concisely.

  • Image Alt-text: Every image on your website is accompanied by alt-text. Properly optimized alt-text can move your images onto the first page of Google search results.

  • URL Structure: A jumbled URL comprising mixed characters is detrimental in helping search engines understand your page content. A good URL is one that has a simple structure, is concise, and includes the target keyword.

Off-page ranking factors:

  1. Backlinks: A backlink is a hyperlink that originates from a page from another website. Google’s PageRank algorithm introduced in 1996 considers the number and quality of links to a page as a potent indicator of the quality of the web page.

How can Interics INDigital help?

Make the most of the benefits of SEO for your business with Interics INDigital – the best digital marketing company in India. As a reputed web design company in Pune and the best SEO Company in Pune, Interics INDigital has the creative and technical skills to deliver powerful digital marketing solutions for lead generation; configure and execute content marketing strategy and build brand awareness through digital marketing.

We use a customised combination of Web Development, Content Strategy, Digital Advertising et al, to provide tailor-made solutions for a powerful digital brand experience and measurable brand impact.

Interics INDigital has a team of digital marketing specialists that devises and executes potent SEO strategies that ensure search engine visibility, attract highly relevant website traffic, increase organic rankings, and improve credibility and trust.

Visit www.intericsdigital.com to learn more about our services!

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