Digital marketing has had a significant impact on the way businesses reach and engage with their customers. Remember Billboards? We all clearly do, right? In fact, we might remember a lot of them aren’t we… The reason behind this is a strong marketing message which grabs our attention and stays in the back of our head.
The sales process in B2B companies is a high-effort and high-reward activity. We all know that lead generation is critical to enabling sales. Without incoming qualified leads, your sales efforts will be wasted in trying to appeal to a broader audience that has no real interest in your offerings.
We are living in an era of digitalization, where nearly everything has been digitized; thereby pushing almost all brands and companies to create a place for themselves in the digital world – one way or another. However, the reality of rapidly developing technology and the relentless growth in the number of competitors has reaffirmed that just “being present” on the internet is not enough.
According to the findings of several studies, the number of devices in the Internet of Things (IoT) was doubled between 2014 and 2020. The advent of digital technology has blurred the boundaries between online and offline life. The shift to mobile devices has transformed how we interact with the world around us – from wearable devices that track your fitness all day, to the ability to watch your favourite show while commuting, to remote access to electrical devices at home – all of these are now a part of our daily lives.
You might wonder, what’s the big deal about ‘the customer journey’? Isn’t it a simple process? Companies offer a product or service, customers buy it. In fact, it’s a lot more complex than that.
Also, keep in mind that consumer trends keep changing. In the last two years of the global pandemic with its intermittent lockdowns, many people reduced their impulse purchases and took to online shopping. Now as the world opens up again, many people say they prefer to shop in-store while others prefer online shopping.
We’ve all heard it said a million times that SEO (Search Engine Optimisation) is a vital tool in digital marketing. What is it exactly? To put it simply, SEO is the activity or strategy that attempts to improve search engine rankings. A sound SEO strategy will help to position your website properly so as to
In B2B marketing, lead generation is a primary focus; the first step to making a sale. B2B lead generation the tactic of identifying potential customers and initiating their interest, ultimately leading them to making a purchase. B2B lead generation is a staggered process, usually broken into numerous stages, each requiring detailed planning, budget allocation and
“You are out of business if you don’t have a prospect.” — Zig Zigler Lead generation is a commonly used term these days with every business, big and small. Deciding the right lead generation strategy for your business can be difficult and will often involve some trial and error. But there are some proven strategies
