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Major Benefits of Online Display Ads

Advertising online has been the de-facto avenue for businesses to reach a broader audience for several years now.  The digital advertising arena has become so vast that research predicts the total digital advertising spend across the world will surpass $220 billion by 2022. It turns out that not all ad formats are created equal -
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Why you Need a Website Audit

What is a Website Audit? Just as an electrician doesn’t start chopping wires without analysing the electrical connections, a digital marketer won’t tinker with metadata, content and site architecture without carrying out a website audit. A holistic website audit is instrumental for digital marketers to assess and analyze before revising and reconfiguring. To be more

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Picking the Right Digital Marketing Agency for the Right Results

We are living in an era of digitalization, where nearly everything has been digitized; thereby pushing almost all brands and companies to create a place for themselves in the digital world – one way or another. However, the reality of rapidly developing technology and the relentless growth in the number of competitors has reaffirmed that just “being present” on the internet is not enough.

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full-service digital marketing agency in India

How the Internet of Things is Disrupting Digital Marketing

According to the findings of several studies, the number of devices in the Internet of Things (IoT) was doubled between 2014 and 2020. The advent of digital technology has blurred the boundaries between online and offline life. The shift to mobile devices has transformed how we interact with the world around us – from wearable devices that track your fitness all day, to the ability to watch your favourite show while commuting, to remote access to electrical devices at home – all of these are now a part of our daily lives.

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digital marketing agency in India

The Benefits of SEO Backlinks with Interics In-Digital

We’ve all heard it said a million times that SEO (Search Engine Optimisation) is a vital tool in digital marketing. What is it exactly? To put it simply, SEO is the activity or strategy that attempts to improve search engine rankings. A sound SEO strategy will help to position your website properly so as to

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Brand Storytelling: Effective Content Marketing Power Tool

Every business wants to connect with its customers and convince them to stay loyal. But how do you do it? In today’s overly-automated, digitally-driven world, the human touch is getting scarce and is therefore, coveted. Businesses need to find a face that differentiates them from the crowd; they need to connect with audiences emotionally and

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