Often wrongly used interchangeably, Search Engine Optimisation (SEO) and Search Engine Marketing (SEM) are two different marketing channels that businesses can use to reach their target audiences on search engines like Google and Bing.
A strong social media presence has become imperative for B2B brands to grow in the long term. Having a well-thought-out social media strategy can generate leads, increase enquiries, and create demand for your brand.
You might wonder, what’s the big deal about ‘the customer journey’? Isn’t it a simple process? Companies offer a product or service, customers buy it. In fact, it’s a lot more complex than that.
Also, keep in mind that consumer trends keep changing. In the last two years of the global pandemic with its intermittent lockdowns, many people reduced their impulse purchases and took to online shopping. Now as the world opens up again, many people say they prefer to shop in-store while others prefer online shopping.
With consumer behaviour changing and conversations about your brand taking place in the virtual world on a 24×7 basis, brand reputation management is crucial for companies and brands. With the explosion of social media platforms, your brand reputation can be tarnished more easily and more rapidly than ever before. According to Wikipedia, “Reputation management refers