Research has shown that with the digital revolution, B2B customers are increasingly engaging with companies through search, online communities, and web-based content. Clients are more likely to do a Google Search to find solutions to their pain points rather than wait to be found.
So while digital marketing is imperative for B2B companies, it is also equally important to have a well-defined content strategy to increase business exposure and effectiveness of your digital campaign.
Interics In-Digital is a full services digital marketing company with special experience working for B2B clients.We understand that B2B content marketing is aimed at other businesses or professionals representing organisations that might be interested in your products or services.
It’s all about picking the right channels to reach your ideal audience, and providing information whereby professionals are educated, inspired and engaged. It’s about writing, re-writing and promoting content that helps raise brand awareness, build your credibility as a thought leader – and ultimately, increase sales.
HOW INTERICS IN-DIGITAL DEVELOPS & DELIVERS A GOOD CONTENT STRATEGY
Our first step is digital audit and SWOT analysis, to get a clear picture of where you stand. SWOT is a powerful strategy development tool – to help you achieve your goals in a structured, systematic manner.
It tells us in which direction you are moving, and helps define where your business wants to go. It provides understanding of your products/ services, what your competitors are offering, and how you deliver better value.
Based on this indepth study and analysis, we develop a strategy and utilise new technologies and digital media to create brand experiences that are relevant, consistent and compelling.
The most important component of Interics’ Digital strategy is creation of Content Architecture. Think of it as an ongoing birds-eye view of how everything is supposed to work. We develop and build your content in a framework which unfolds your image, philosophy, who you are and also describes your product, applications, markets, etc. in a systematic way.
Strategy is an opportunity to determine all the really high-level content that matters to your brand.
Studying about the brand provides the building blocks for the main elements of your Content Stack. The Content Architecture is made up of 3 levels:
CONTENT RESEARCH, STRATEGY & GOVERNANCE
Based on research, audit and analysis, we devise a Content Strategy that focuses on the planning, creation, delivery and governance of content. The objective is to create meaningful, engaging and sustainable content that is well structured and is the foundation of your content architecture pyramid.
Based on the Content Architecture and adopting data-driven insights, Interics IN-DIGITAL builds content that is personalised and scalable. Ideally, your strategy should identify specific content goals like increased SEO value, more backlinks to your website, improved readership, increased engagement, additional leads, etc. Goals should be practical and attainable – an editorial calendar is a great tool for this. The structuring makes the content more useful and easily deliverable on any channel or device while helping to keep track of your content and goals.
CONTENT DEVELOPMENT FOR MARKETING (PUBLISHED, REACTIVE & PROACTIVE)
With insights into real-time analytics, we create and distribute content that is most relevant to increase reach and deepen engagement. Our carefully crafted content includes infographics, blogs, press releases, pitches, whitepapers, case studies, landing pages, SEO pages and blog posts – each of which serves a different purpose and is designed to attract a clearly defined audience. Planning how you will reach your audience is crucial in content strategy. How are you going to distribute that whitepaper? Which publications are best suited to your article pitch or press release? Such questions need to be answered before creating content. The distribution and amplification of content is a critical part of content marketing. In today’s omni channel marketing environment, the best strategies identify multiple channels and touch points for high value content that drives profitable customer action.
HOW IN-DIGITAL’S CONTENT STRATEGY BENEFITS B2B ORGANISATIONS
Interics In-Digital’s Content marketing is always based on a sound content strategy that works for B2B enterprises in different ways.
1. Gains targeted website traffic: Targeted content answers the needs of potential customers and draws them to your website
2. Generates more qualified leads: This can be measured with Google Analytics to track your traffic
3. Increases conversions: Targeted content, at the right time and place, builds trust and leads to conversions. Remarketing especially helps increase conversions.
4. Outrank the competition: A well-planned content strategy helps develop enough content based on the most competitive keywords to help you dominate on search engines.
5. Increases brand loyalty: Consistent and valuable content at the right time keeps customers engaged and pleased. It also improves chances of upselling or cross-selling.
6. Better social media engagement: Most B2B marketers make social media a major tactic. High quality content attracts and engages customers to follow you on LinkedIn, FB, YouTube, etc.
7. Enables online Reputation Management: Quality and consistent content helps you build your reputation as a thought leader. It also helps to monitor and address concerns, promote positive and credible information that boosts your reputation.
In summary, content strategy is much more than just a great blog or Facebook post. It requires complete, detailed planning covering what will be created and how; where it will be promoted and how; and what results it is expected to achieve. It calls for meticulous planning, precise execution and attention to detail. It takes time, effort and expertise, and usually involves many stakeholders inside and outside the organisation.
Interics IN-DIGITAL is a full-services digital marketing agency in India that partners with businesses to deliver results and ROI. Through a customised combination of Content Strategy for digital marketing, Social Media Strategy, Digital Advertising, Website Design and more, we tailor digital marketing solutions for powerful digital brand experience and measurable brand impact.
A top advertising agency in India, Interics is well-known as an experienced brand consultancy in India, brand launch agency, social media marketing agency and website designing company in India.