Brand Storytelling: Effective Content Marketing Power Tool

Every business wants to connect with its customers and convince them to stay loyal. But how do you do it? In today’s overly-automated, digitally-driven world, the human touch is getting scarce and is therefore, coveted. Businesses need to find a face that differentiates them from the crowd; they need to connect with audiences emotionally and

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How to Infuse Digital Brand Experience in UX Design

Digital marketing and digital branding are all about providing consumers with relevant, authentic and consistent digital experiences. Digital brand experience refers to the sum of what consumers see, think, hear and feel about a brand at all online touch points. These include website, blog, social media channels, apps, and all the other options that emerge

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brand reputation management

Brand Reputation Management in the Age of Social Media

With consumer behaviour changing and conversations about your brand taking place in the virtual world on a 24×7 basis, brand reputation management is crucial for companies and brands. With the explosion of social media platforms, your brand reputation can be tarnished more easily and more rapidly than ever before. According to Wikipedia, “Reputation management refers

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digital brand experience

Build Digital Brand Experience with Interics In-Digital

The onset of digital platforms has changed how customers engage with brands. Companies that apply brand experience strategically and intelligently affect, at many levels, their performance in the market. There is a need to provide a holistic brand experience that serves as a strong brand differentiator triggering brand loyalty. But what is a digital brand

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B2b Lead Generation

B2b Lead Generation with Interics In-Digital

In B2B marketing, lead generation is a primary focus; the first step to making a sale. B2B lead generation the tactic of identifying potential customers and initiating their interest, ultimately leading them to making a purchase. B2B lead generation is a staggered process, usually broken into numerous stages, each requiring detailed planning, budget allocation and

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B2B Brands and Business with Content Strategy

Building B2B Brands and Business with Content Strategy

Research has shown that with the digital revolution, B2B customers are increasingly engaging with companies through search, online communities, and web-based content. Clients are more likely to do a Google Search to find solutions to their pain points rather than wait to be found. So while digital marketing is imperative for B2B companies, it is

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