Picking the Right Digital Marketing Agency for the Right Results

We are living in an era of digitalization, where nearly everything has been digitized; thereby pushing almost all brands and companies to create a place for themselves in the digital world – one way or another. However, the reality of rapidly developing technology and the relentless growth in the number of competitors has reaffirmed that just “being present” on the internet is not enough.

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full-service digital marketing agency in India

How the Internet of Things is Disrupting Digital Marketing

According to the findings of several studies, the number of devices in the Internet of Things (IoT) was doubled between 2014 and 2020. The advent of digital technology has blurred the boundaries between online and offline life. The shift to mobile devices has transformed how we interact with the world around us – from wearable devices that track your fitness all day, to the ability to watch your favourite show while commuting, to remote access to electrical devices at home – all of these are now a part of our daily lives.

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full-services digital marketing agency in India

Optimise the Customer Journey in Digital Marketing

You might wonder, what’s the big deal about ‘the customer journey’? Isn’t it a simple process? Companies offer a product or service, customers buy it. In fact, it’s a lot more complex than that.
Also, keep in mind that consumer trends keep changing. In the last two years of the global pandemic with its intermittent lockdowns, many people reduced their impulse purchases and took to online shopping. Now as the world opens up again, many people say they prefer to shop in-store while others prefer online shopping.

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digital marketing agency in India

The Benefits of SEO Backlinks with Interics In-Digital

We’ve all heard it said a million times that SEO (Search Engine Optimisation) is a vital tool in digital marketing. What is it exactly? To put it simply, SEO is the activity or strategy that attempts to improve search engine rankings. A sound SEO strategy will help to position your website properly so as to

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Brand Storytelling: Effective Content Marketing Power Tool

Every business wants to connect with its customers and convince them to stay loyal. But how do you do it? In today’s overly-automated, digitally-driven world, the human touch is getting scarce and is therefore, coveted. Businesses need to find a face that differentiates them from the crowd; they need to connect with audiences emotionally and

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How to Infuse Digital Brand Experience in UX Design

Digital marketing and digital branding are all about providing consumers with relevant, authentic and consistent digital experiences. Digital brand experience refers to the sum of what consumers see, think, hear and feel about a brand at all online touch points. These include website, blog, social media channels, apps, and all the other options that emerge

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brand reputation management

Brand Reputation Management in the Age of Social Media

With consumer behaviour changing and conversations about your brand taking place in the virtual world on a 24×7 basis, brand reputation management is crucial for companies and brands. With the explosion of social media platforms, your brand reputation can be tarnished more easily and more rapidly than ever before. According to Wikipedia, “Reputation management refers

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digital brand experience

Build Digital Brand Experience with Interics In-Digital

The onset of digital platforms has changed how customers engage with brands. Companies that apply brand experience strategically and intelligently affect, at many levels, their performance in the market. There is a need to provide a holistic brand experience that serves as a strong brand differentiator triggering brand loyalty. But what is a digital brand

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